YRKKH - Yeh Rishta Kya Kehlata Hai Star Plus Serial

"Yeh Rishta Kya Kehlata Hai" is an Indian television soap opera that premiered on January 12, 2009, on Star Plus. Created by Director's Kut Productions, the show is one of the longest-running and most popular Hindi serials.

The storyline initially revolved around the lives of Akshara and Naitik Singhania, a newly married couple from a traditional Marwari family in Udaipur. The series explored their journey as a couple, the ups and downs in their relationship, and the cultural nuances of a joint family setup. As the show progressed, it also delved into the lives of their children and the challenges they faced.

Over the years, "Yeh Rishta Kya Kehlata Hai" has undergone several leaps in time to keep the narrative fresh. The cast has seen changes, with new characters being introduced and older ones making exits. Despite these changes, the central themes of family values, relationships, and societal norms have remained integral to the storyline.